Go East Tour – Madeira Island Excursion

REVIEW · EAST MADEIRA TOURS

Go East Tour – Madeira Island Excursion

  • 4.565 reviews
  • 7 hours 45 minutes (approx.)
  • From $47.07
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Operated by Madeira Happy Tours · Bookable on Viator

Madeira in one long, scenic push. This Go East Tour turns a busy island into a well-paced day: viewpoints, a classic village, and an older town, all with round-trip transfers from central Funchal and live guiding by Luis. You also get a small group (max 18), so the driver-guide can keep things moving and answer questions without you shouting across the bus.

I love the mix of big views and quick culture stops, especially the chance to stand over Pico do Arieiro and then pivot to villages like Santana without planning anything. The second thing I like is how the day is guided in real time: Luis keeps the commentary going while you’re on the minibus and during those multiple break windows, so you’re not just passively looking out a window.

One drawback to think about: Santana can feel like a long lunch stretch for some people, since you’ll have time there but the main structure is still a sightseeing pause rather than a full program. If you want nonstop activities, you may wish the break had more planned stops.

Key things to know before you go

  • Small group, active guidance: max 18 people means more attention and easier questions during the ride
  • Free entry at every listed stop: you won’t be hunting for paid tickets once you arrive
  • A view-heavy route: Pico do Arieiro, Miradouro da Portela, and Ponta de São Lourenço do most of the lifting
  • Santana takes the longest time: great for triangular houses, but the schedule is still more break time than structured touring
  • Lunch is on you: the tour stops for lunch/snacks, and you can bring your own food

Price and logistics: what $47.07 buys you in Madeira

Go East Tour - Madeira Island Excursion - Price and logistics: what $47.07 buys you in Madeira
At $47.07 per person, you’re basically paying for a full day of transport, planning, and live commentary—not just a couple of viewpoints. For that price, you’re getting an all-in route that covers both the south and north sides of the island, with round-trip transfers from central Funchal and a minibus setup built for comfort and frequent stops.

The day runs about 7 hours 45 minutes. It’s also popular enough that the average booking timing is around 13 days ahead, so if you’re traveling in peak periods, reserving early helps you lock in your preferred date.

You’ll need good weather for this experience. If conditions are poor, the operator will offer a different date or a full refund—because on Madeira, a cloudy day can turn spectacular viewpoints into a gray blur.

You can also read our reviews of more tours and experiences in Madeira.

Where the tour starts in Funchal (and how pickup works)

Go East Tour - Madeira Island Excursion - Where the tour starts in Funchal (and how pickup works)
The official start point is at Monumental Experience, Estrada Monumental 284, São Martinho, 9000-096 Funchal. There’s also pickup in central Funchal, with two meeting points you can use depending on where you’re staying: one by the cable car station in the old town area, and another at the roundabout called Rotunda do Infante.

In practice, this matters because Funchal can feel like one big hill system connected by roads. Having two pickup options reduces the “drag your luggage across town” feeling and makes it simpler to meet the group.

You’ll receive confirmation when you book, and this tour uses a mobile ticket. Service animals are allowed, and the meeting area is near public transportation, which is handy if you’re not already in pickup range.

Stop 1: Pico do Arieiro for high-altitude views (20 minutes)

Go East Tour - Madeira Island Excursion - Stop 1: Pico do Arieiro for high-altitude views (20 minutes)
Your first big hit is Pico do Arieiro, one of Madeira’s highest points. You get about 20 minutes, which sounds short—until you remember that the value here is the view, not a long hike. You’ll be able to look over mountain ridges and get a sense of why this island is so famous for altitude changes in such a compact place.

The timing is also smart. Starting early helps you beat crowds at viewpoints, and it keeps the day from turning into a string of late-morning clocks stuck in traffic.

A tip: bring a layer. Even in warmer months, mountain weather can shift quickly. You don’t need a big backpack for this stop—just enough for comfort and photos.

Stop 2: Ribeiro Frio for laurel woods and a trout farm (20 minutes)

Go East Tour - Madeira Island Excursion - Stop 2: Ribeiro Frio for laurel woods and a trout farm (20 minutes)
Next up is Ribeiro Frio, where you’ll get a 20-minute break tied to laurelwoods and a trout fish farm. This stop is a nice change of pace after the high mountain views. Instead of looking up, you’re switching to a quieter, greener Madeira vibe where the island’s water and nature feel more present.

Because the stop is short, keep expectations realistic. You’re not there for a full nature walk marathon. Think of it as a quick “see and absorb” pause that helps reset your brain before the village portion of the day.

If you like animals or you’re curious about how food production works here, the trout farm angle is a simple, approachable add-on.

Stop 3: Santana’s triangular houses and lunch time (1 hour 30 minutes)

Go East Tour - Madeira Island Excursion - Stop 3: Santana’s triangular houses and lunch time (1 hour 30 minutes)
Then you hit Santana, the village known for typical triangular houses. You get 1 hour 30 minutes, and this is the stop that tends to shape the overall mood of the day.

On the plus side, Santana gives you something visual and instantly Madeira: those rooflines and house shapes that look built for weather and identity. It’s the kind of place where, even without a deep dive, your photos will tell a story.

The potential drawback is timing: that long lunch break can feel oversized if you were expecting more structured sightseeing or extra guided walking. If you’re the type who likes to linger with snacks, browse slowly, and take your time, you’ll probably enjoy this pace. If you’re more “quick stops, next view,” plan to bring your energy—or your own food—and make that hour count.

This is also where the lunch reality lands: lunch/snacks are not included, and you can bring your own.

Stop 4: Miradouro da Portela for the North side sweep (20 minutes)

After Santana, you switch viewpoints again at Miradouro da Portela, with about 20 minutes. This is one of the places where you’re watching the North side of Madeira open up, and on clear days the view is wide enough to include coastal highlights.

The route description also points out that you can see Porto da Cruz, Penha d’Águia, and part of Santana from here. That’s a fun detail because it lets you “connect the dots” between earlier stops and the coast you’ve just reached.

If you’re picky about your photos, this is where you’ll want to slow down for a minute. Stand where the view is clear, take a few shots, then move slightly—viewpoints can hide good angles behind a single shoulder shift.

Stop 5: Ponta de São Lourenço for coast-to-coast perspective (15 minutes)

Next is Ponta de São Lourenço, a quick 15-minute stop with a privileged view that frames both the north coast and south coast of Madeira.

This short time slot is on purpose. Here, the value is the “wow” factor of the coastline and the headland shape. You’re not meant to spend the whole day looking at one spot—you’re meant to get the perspective, breathe, then move on.

Pack light. At this length, you don’t want to be stuck organizing bags while the light changes. Grab your photos early if weather is shifting.

Stop 6: Machico, the oldest town on the island (30 minutes)

Finally, you end in Machico, described as Madeira’s oldest town. You’ll have about 30 minutes, which is a welcome ending because it feels more like time to wander and less like a stop where you just stand and go.

Machico is known for its natural setting: a valley that runs into a bay, creating a sense of open space compared with the more cliffy viewpoint spots earlier in the day. It’s a good way to close the loop—your day has been about heights and coasts, and then Machico gives you a human-scale town to balance it.

Again, you’re not promised a long guided walk, but this is where you can pick a spot, enjoy the atmosphere, and decompress before you’re back on the ride.

The guiding style that makes or breaks a long day

A big reason this tour scores highly is the way the guide keeps the pace lively and informative. Luis is called out for being both a strong driver and an entertainer, with live commentary that helps you understand what you’re seeing rather than just naming places.

There’s also a practical aspect that matters on Madeira: plans can shift. One example from the tour experience is that if Pico do Arieiro can’t be fully accessed due to an accident ahead, the guide can quickly reverse and adjust the route to keep the day worthwhile. That kind of flexibility is gold when weather or road conditions don’t cooperate.

One more scheduling detail to know: live commentary is delivered in the minibus and during stops. At some stops, the guide may not stay right beside you for the entire time. You’ll still get time to explore on your own while the bus is parked, so you’re not trapped in a lecture. Just be ready for a more freedom-based feel at certain points.

What’s included (and what you’ll need to plan)

Included:

  • Insurance
  • Live commentary
  • Round-trip style transfers from central Funchal (pickup offered)

Not included:

  • Lunch
  • Snacks (you can bring your own)

This is important for your packing. Since you’ll have a longer break in Santana, it’s smart to plan food and water in advance. Even if you plan to buy something, having your own backup snack avoids the stress of finding a place that matches your timing.

Also, since multiple stops are viewpoint-focused, bring something for comfort: a layer, sunscreen, and shoes that handle uneven ground.

Who this tour is for (and who might want a different plan)

This tour fits you if you want a full Madeira day without doing the route math. It’s especially good if you like an efficient mix: high viewpoint first, then a nature stop, then a village with iconic houses, then more coast framing, and finally a town to wrap up.

It’s also a great match for people who appreciate a small-group vibe and want clear, real-time explanations from the driver-guide.

If you’re the type who dislikes unstructured breaks, pay attention to Santana’s 1 hour 30 minutes and the shorter stops after. You’ll have time to move around, but the day is still built around driving and photo windows more than guided walks.

Should you book Go East Tour, or skip it?

Book it if you want a well-planned day that hits Madeira’s highlights without you juggling bus times, parking, or route decisions. The combination of a small group, live commentary by Luis, and multiple high-impact viewpoints makes this a strong value at $47.07.

Consider a different option if you know you’ll get impatient with breaks—especially the Santana lunch stretch—or if you want a fully guided step-by-step walking tour with long stops at every location. In that case, you may prefer something with fewer switchbacks and more time on foot.

FAQ

How long is the Go East Madeira Island Excursion?

The tour lasts about 7 hours 45 minutes.

Where does the tour meet in Funchal?

You can start at Monumental Experience, Estrada Monumental 284, São Martinho. Pickup is also available with two central Funchal meeting points: one by the cable car station in the old town and another at the Rotunda do Infante roundabout.

Is pickup offered or do I need to get there on my own?

Pickup is offered. The tour lists two pickup options in central Funchal, in addition to the main start location.

How big is the group?

This experience has a maximum group size of 18 travelers.

What languages is the tour offered in?

The tour is offered in English.

Is lunch included?

No. There’s a lunch/snack stop, but lunch and snacks are not included and you can bring your own food.

What happens if the weather is bad?

This experience requires good weather. If it’s canceled due to poor weather, you’ll be offered a different date or a full refund.

Is free cancellation available?

Yes. You can cancel up to 24 hours in advance for a full refund. If you cancel less than 24 hours before the start time, the amount paid isn’t refunded.

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