REVIEW · FUNCHAL
Agriculture Green Tour
Book on Viator →Operated by Secret Madeira Lda · Bookable on Viator
Bananas, rum, and cheese out of town. This Agriculture Green Tour is interesting because it strings together family-run farms far from the Madeira crowd and pairs them with real food stops. I especially liked the mix of banana-farm know-how and the chance to taste local specialties at lunch, including traditional rum cake. The one thing to plan for is that you’ll walk a bit around farm areas and animals, so bring footwear that grips and a jacket if it gets cool in the mountains.
You’ll travel with professional guides in English, and the group stays small (up to 8 people), which makes it easier to ask questions and move at a relaxed pace. Pickup and drop-off are included, so you spend less time figuring out transport and more time actually seeing how Madeira grows its food.
The start is 9:00 am, and the core tour time is about 6 hours including the lunch stop, with the full experience running closer to 7 hours with transfers. It doesn’t run on weekends or public holidays, and it relies on decent weather, since farm visits depend on conditions.
In This Review
- Key highlights worth getting excited about
- Why a Madeira agriculture day is better than staying in Funchal
- Getting picked up at 9:00 and riding Madeira’s old roads
- Stop by stop: banana farms and the island’s supply chain at work
- Rum factory tasting plus honey cake: where locals taste the product
- Cow farms on Madeira: from milk for cheese to beef cows
- Lunch in a traditional restaurant with fresh Maderian vegetables
- Scenic cable car viewpoint on the way back
- Price and what you really get for $100.55 per person
- What to pack, how to pace the day, and who it suits
- Should you book the Agriculture Green Tour from Funchal?
- FAQ
- How long is the Agriculture Green Tour from Funchal?
- What’s included with lunch and tastings?
- Does the tour offer pickup in Funchal?
- Is public transportation nearby?
- Is this tour stroller accessible or pet friendly?
- What should I wear or bring for the farm stops?
Key highlights worth getting excited about

- A three-farm loop you can’t easily DIY: bananas, rum, and cattle in one day
- Tastings built in: rum tasting plus honey cake, and snacks along the way
- Fresh Maderian lunch: a traditional restaurant meal with local vegetables
- Old-road driving and a cable car viewpoint: scenery on the way back
- Small-group vibe (max 8): questions welcome, pace stays calm
Why a Madeira agriculture day is better than staying in Funchal
Madeira can be crowded in the usual spots, especially if you’re basing yourself in Funchal. What I like about this tour is that it flips the focus to how people live and work here—starting with farming systems that feed daily life on the island.
You’re not just watching animals or snapping photos from a distance. You get a guided walkthrough of how different farms produce what you’ll later recognize in shops and restaurants. The tour also helps you connect the dots: bananas aren’t just fruit here, they’re part of a bigger supply chain; milk isn’t just milk, it’s tied to Madeira cheese; and rum doesn’t appear out of thin air—it comes from processing, aging, and small-scale production habits.
And because it’s a small group with pro guides, the day feels more like learning with someone who explains patiently. In reviews of this experience, guides like Lucy and Bryan are praised for answering questions and keeping the energy upbeat, which matters when you’re moving from one working farm to another.
You can also read our reviews of more tours and experiences in Funchal.
Getting picked up at 9:00 and riding Madeira’s old roads

The day starts at 9:00 am with pickup and ends with hotel drop-off. You’ll leave the central tourist areas and head out by van for the farm circuit, including drive segments along older roads in Madeira—so you’re not stuck doing only highway-style travel.
That drive time is part of the experience. You get views from the road, then you’re in a better position for the stops that follow, especially when farms sit farther out than the main viewpoints you might already know. It’s also why a guide is helpful here: you’re visiting working properties, and you want the context of what you’re seeing and why it matters.
One practical tip: this tour calls for a jacket for the mountains and comfortable shoes. Even if the forecast looks fine, the microclimates in Madeira can shift fast once you’re higher up and walking near farm areas.
Also, keep in mind the tour does not run on weekends or public holidays, so if you’re planning a trip around a specific date, check the calendar before you commit.
Stop by stop: banana farms and the island’s supply chain at work

The banana portion is where the tour gives you a strong sense of scale. You visit a private family banana farm and also see the largest banana cooperation. In plain terms, that means you’ll get both sides of the story: small-family farming practices and the larger organized system that coordinates production.
This combination is valuable because bananas on Madeira aren’t a single “farm-to-plate” story. They’re part of a bigger network that supplies fruit and vegetables to supermarkets across the island. Seeing a cooperative operation helps you understand how labor, handling, and processing decisions impact what ends up in everyday stores.
What I’d watch for during the banana stop is how the guide frames the work. You’re likely to hear explanations about the banana-growing cycle, how bananas are handled, and why certain operations are set up the way they are. That’s the difference between taking a photo and actually learning what makes this crop function where it’s grown.
One more detail: since banana farms are working landscapes, the tour includes safety guidance, especially around areas where operations and animals might intersect. It’s not a “wander freely” type of outing—this is structured and monitored.
Rum factory tasting plus honey cake: where locals taste the product

Next up is the rum side of Madeira. You’ll visit a rum factory and see how production works, then you get a tasting. The tour doesn’t stop at a quick sample either—you also get traditional honey cake as part of the food and tasting pairing.
This is a great stop if you care about food culture, because rum isn’t just a souvenir drink. It’s tied to local production and a longer island tradition, and the tasting format helps you pick up the flavors without needing a lab background.
During this part of the day, pay attention to what the guide tells you about the production process. Even when you don’t catch every step, you’ll come away with a better understanding of what makes Madeira rum distinct and why it shows up in local desserts.
A quick practical note: tasting stops are more enjoyable when you pace yourself. You’ll likely have lunch later, so try not to go full throttle on samples—save room for the meal.
Cow farms on Madeira: from milk for cheese to beef cows
The cattle stops are a standout because they connect directly to Madeira’s food identity. You’ll visit:
- a cow farm that provides milk used for making Madeira cheese
- a separate area connected to beef cows
This pairing helps you understand how one island supports multiple food categories. Milk becomes cheese—so the chain runs from dairy production to a famous local product you may have had in the past. Then beef cows show a different side of farm life, where the end goal is meat production rather than dairy-based products.
I like that this stop gives your day a “real island” feel. It’s not just agriculture as an exhibit; it’s agriculture as everyday work. The guides also emphasize safety around animals, which is smart. Farm areas have their own rules, and you don’t want to assume you can move like you would in a museum.
If you’re a hands-on learner, ask questions here. How the farms manage daily routines, what the milk supply relationships look like, and how people treat animal care can make the whole day click.
Lunch in a traditional restaurant with fresh Maderian vegetables
Lunch is included, and it’s served in a traditional restaurant. The menu centers on fresh Maderian vegetables, which is exactly what you want on an agriculture-focused day: food that reflects what’s being grown locally, not generic tourist plates.
This meal is also a timing anchor. After banana and rum stops, you get a proper sit-down break. That matters on a tour like this because you’re mixing walking, driving, and sensory stops (tasting, smells, and busy farm environments). A calmer lunch keeps the day enjoyable instead of exhausting.
You’ll also have time connected to a village area where the tour takes place. It’s not framed as a long museum visit, but it gives you a sense of place and helps the farms feel rooted in real communities.
If you have dietary needs, don’t ignore the guidance: you should let the guide know if you’re vegetarian or vegan. Since the tour is planned with scheduled visits, telling them in advance is the easiest way to help the day run smoothly for everyone.
Scenic cable car viewpoint on the way back

On the return drive, you can stop at a cable car viewpoint. This is a classic Madeira move—pair agriculture learning with a last dose of scenic payoff—so the day ends with both knowledge and a view.
The best part of this stop is timing. It comes after the farm circuit, so you’re not seeing everything in reverse order. By then, you already understand a bit more about how the island’s interior works, and the view feels like it has context.
Keep your jacket handy for this segment too. Viewpoints can be cooler and breezier, and you’ll appreciate warm layers when you pause for photos.
Price and what you really get for $100.55 per person
At $100.55 per person, this tour sits in the category of “paid experience” rather than “cheap bus ride.” The value comes from what’s included and how far out you go.
You get:
- pickup and drop-off
- guided visits across multiple working properties
- tastings and snacks
- lunch at a traditional restaurant
- time on the road through older Madeira routes
- a maximum small group size (8 people), which makes the guide’s attention more personal
If you tried to DIY this, you’d spend time arranging transport, figuring out where farms allow visitors, and building an order that avoids backtracking. Here, the day is stitched into one route: banana farm, rum factory tasting, cattle-related dairy and beef stops, and lunch.
For me, this is the sweet spot: a full day that’s not overly long, but still packed with real farm context. It’s especially good if you want an off-the-map feeling without turning your vacation into logistics.
What to pack, how to pace the day, and who it suits
Pack for a farm day, not a city day. The tour asks for:
- comfortable shoes (some walking is involved)
- a jacket for the mountains
- a normal, flexible mindset around animal safety areas
Also expect that the experience is not stroller accessible and pets aren’t suitable. And since there’s no public transportation nearby, pickup matters. If you’re staying outside the most convenient areas, confirm your pickup point early, because pickup ranges and possible add-on costs vary by where you start.
Who this fits best:
- you’re curious about food production and island life
- you like small groups and question-friendly guiding
- you want a break from crowded viewpoints
- you enjoy tastings and a real lunch, not just snacks
Who might hesitate:
- you want zero walking and minimal farm-area time
- you’re traveling with a stroller
- you travel with pets
Should you book the Agriculture Green Tour from Funchal?
I’d book it if you want Madeira that feels lived-in—bananas, rum, and dairy linked to the island’s identity, plus a traditional lunch that tastes like the place instead of a generic stop.
It’s also a strong choice if you’re short on time and want one day to cover multiple farm types. The small group size, the guided storytelling, and the built-in tastings (rum plus honey cake and snacks) make it feel like you’re getting more than the sum of stops.
Skip it (or pick a different option) if walking around farm areas is a problem for you, if you need stroller access, or if you’re only looking for long, purely scenic viewpoints.
If you’re deciding between the usual city sightseeing and something more agricultural and hands-on, this tour is the kind of day that gives you real context for what you see on the island afterward.
FAQ
How long is the Agriculture Green Tour from Funchal?
The tour is about 7 hours overall. The farm circuit is described as 6 hours including the lunch stop.
What’s included with lunch and tastings?
Lunch is included at a traditional restaurant, with fresh Maderian vegetables. The tour also includes tastings and snacks, including rum tasting and traditional rum cake (served as part of the honey-cake pairing).
Does the tour offer pickup in Funchal?
Yes, pickup and drop-off are included. Extra pickup costs can apply depending on your location (including ranges for areas like Machico to Santana, and different charges for certain hotel or cruise pickup situations).
Is public transportation nearby?
No public transportation is listed as available near this tour, so pickup is important.
Is this tour stroller accessible or pet friendly?
It is not stroller accessible, and it is not suitable for pets.
What should I wear or bring for the farm stops?
Bring comfortable shoes because there is some walking involved. Also bring a jacket for the mountains, since conditions can be cooler in higher areas.




























