REVIEW · FUNCHAL
Private: Maderia Island Tour & Famous Monte Toboggan Ride
Book on Viator →Operated by Wow A Tour · Bookable on Viator
Funchal from above feels like a secret. This private tour strings together sky-high viewpoints like Pico dos Barcelos (355m) and Eira do Serrado, plus the downhill Monte Toboggan run in half a day. The only real snag is that the toboggan ride costs extra and can be affected by weather or sellouts.
I also like the way it’s paced for real sightseeing: short drives between stand-out stops, a proper photo break, and time to enjoy Camara de Lobos without feeling herded. You’ll get hotel or cruise port pickup and drop-off, which matters a lot in a place built on steep hills.
In This Review
- Key Highlights You’ll Remember
- Why This Half-Day Funchal Loop Works So Well
- Meeting at 9:30: Pickup That Saves You From Steep-Street Math
- Pico dos Barcelos and Eira do Serrado: The Views That Set the Tone
- Camara de Lobos: Fishing Village Energy and Poncha Finish
- Cabo Girão Sea Cliff: Tranquil Miradouro, Pine-and-Eucalyptus Air
- Monte Toboggan Run: The Main Event (and Why It Costs Extra)
- Price and Value: What You’re Paying For at About $191
- Weather, Timing, and How to Stay Flexible
- Who This Tour Fits Best
- Should You Book This Private Tour?
- FAQ
- Is the Monte Toboggan ride included in the tour price?
- How long is the tour?
- What time does the tour start?
- Does the tour offer pickup and drop-off?
- What language is the tour offered in?
- Is this a private tour?
- What is the cancellation policy?
Key Highlights You’ll Remember
- Pico dos Barcelos (355m): Big open views over Funchal and the coast
- Eira do Serrado: A dramatic rock-ledge overlook above the Curral das Freiras valley
- Camara de Lobos charm: Whitewashed houses, harbor views, and a poncha stop
- Cabo Girão: A tranquil miradouro at one of the world’s highest sea cliffs
- Monte Toboggan: Wicker sled action, steered and braked by the carreiros
Why This Half-Day Funchal Loop Works So Well
This tour is built for people who want highlights without burning a full day. In about 4.5 hours, you’re led through the parts of Funchal that make Madeira feel like Madeira: dramatic elevation, sharp coastal cliffs, and valley views that hit you fast.
The best part is the mix. You get high viewpoints early, then a human-scale break in Camara de Lobos, then you finish with something truly Madeira—Monte Toboggan—where you’re not just looking at scenery, you’re riding through it.
The private format also changes the feel. You’re not trapped in a long conga line of stops. If the streets are busy or timing needs adjustment, a private driver can often work around it more smoothly than bigger group tours.
You can also read our reviews of more private tours in Funchal
Meeting at 9:30: Pickup That Saves You From Steep-Street Math

Starting at 9:30am is a smart choice here because the morning light tends to flatter viewpoints, and you’re less likely to fight midday traffic near the cliff roads.
What you’ll appreciate most is pickup and drop-off. The tour offers hotel pickup and port pickup, and it ends by dropping you back at your hotel or cruise ship. That removes the hardest part of island touring: figuring out how to get up and down steep neighborhoods efficiently.
You’ll also get a mobile ticket, which is convenient for quick check-in. And since it’s a private tour, it’s only your group in the vehicle—no extra passengers changing your timing.
One small consideration: English clarity can vary by guide. If clear communication is a must for you, it can help to double-check expectations when you book, especially if you prefer lots of narration versus simple directions.
Pico dos Barcelos and Eira do Serrado: The Views That Set the Tone

The day starts with a viewpoint climb-out vibe, heading first to Pico dos Barcelos, a lookout on the outskirts of Funchal about 355m above sea level. This stop is where you get your bearings fast. From up there, Funchal stops looking like a tight city and starts looking like a coastline wrapped around steep terrain.
Expect a classic photo-op scene: broad vistas, coastline cues, and the sense that you’re standing above the city rather than inside it. If you like taking your time for a few angles—coast, rooftops, and mountain mass—this is the kind of stop that gives you options without overdoing it.
Then you move to Eira do Serrado, a rock ledge overlooking Curral das Freiras, a horseshoe-shaped valley below. The drama here is how close the cliffs feel. You’re looking at three sheer valley sides cutting into serrated peaks of Madeira, which is not the sort of view you get from street level.
Why this stop is worth it: it’s not just scenery. It gives you context for how Madeira was built—steep terrain, carved valleys, and farms that cling where they can. Even if the viewpoints are short, they change how the rest of the island clicks in your head.
Possible drawback: it’s a viewpoint. If it’s windy or visibility is poor, you’ll feel it. Bring a light layer and keep an eye on weather. The views are the point, so conditions matter.
Camara de Lobos: Fishing Village Energy and Poncha Finish
After the height, you get a breather in Camara de Lobos, west of Funchal. This is a small fishing village with a slower rhythm and a lot of texture. Whitewashed houses, compact streets, and a harbor scene make it feel more lived-in than postcard-only.
A fun detail tied to the place: the village name is connected to monk seals that used to frequent the harbor. That history gives the area a little personality beyond boats and views.
What I like about this stop is that it’s not just a pause to stand somewhere scenic. It’s designed like a real break. There are shops and a bar atmosphere, and you can taste poncha, a local drink associated with Madeira.
A practical tip: Camara de Lobos is a good spot to slow down and grab a snack if you’re hungry, since the tour doesn’t include food. You’ll be in a place where local choices are easy to find, even if you don’t speak the language perfectly.
Potential tradeoff: you’re still on a tight half-day schedule. So keep the idea of a long wander light. Think of it as a guided highlight with time to breathe, not an all-day village exploration.
Cabo Girão Sea Cliff: Tranquil Miradouro, Pine-and-Eucalyptus Air

Next comes Cabo Girão, home to one of the highest sea cliffs in the world. It’s named because a 1418 story credits Portuguese explorer João Gonçalves Zarco for reaching the area and turning back toward Funchal. The name links to that about-turn, or giro, which gives the spot a small layer of meaning.
This is also where you get a different kind of atmosphere. There’s a small, railed miradouro that stays quiet enough to actually enjoy looking. And the details the tour points out are the kind you only notice when you’re there: smell of pine and eucalyptus in the air, plus vines and vegetables cultivated right at the foot of the cliff.
That combination is what makes Cabo Girão feel special. It’s not just height; it’s life at the edge. You see how agriculture works on Madeira’s tight, steep spaces. It’s a reminder that the island isn’t only views. People work these slopes.
Possible drawback: the cliff can be visually intense, and if you’re sensitive to heights, you might want to stay a bit back from the railing. You still get the view without going right up to the edge.
Monte Toboggan Run: The Main Event (and Why It Costs Extra)

The tour ends with the famous Monte Toboggan run, one of Madeira’s signature attractions dating back to the 1850s. Historically, the wicker sledge was used as downhill public transportation. Today, it’s the kind of experience where you’re not just watching tourism; you’re participating.
Here’s what the ride looks like in practical terms. You’ll board a wicker toboggan, essentially a basket attached to two wooden runners. The runners glide on greased rags, which is why the ride feels controlled but fast.
Two men, called carreiros, handle the run. They typically dress in white and wear straw hats. Their rubber-soled shoes help them steer and brake, which means the ride isn’t just gravity pulling you along. The carreiros actively manage the path, especially as the road curves.
Duration and speed: the trip down takes about 10 minutes on a curvy road, with speeds reported up to around 30 mph. That’s fast enough to feel exciting, not fast enough to feel like unsafe chaos if you’re prepared for a fun ride.
Two important considerations:
- The toboggan ride is not included in your tour price. It’s listed as €35 per couple, so you’ll want to budget for it separately.
- Timing can be tricky. If you’re on a cruise day, availability can be limited. And if conditions are poor (weather), the ride may be canceled and you’ll need to stay flexible.
If you’re considering this tour mainly for the toboggan, plan for the possibility that you might not ride. That mindset keeps disappointment away and makes the rest of the tour feel like a solid day even without the sled.
Price and Value: What You’re Paying For at About $191
At around $191.02 per person, you’re paying for a private, guided, car-based half day with pickup and drop-off. That price includes all taxes and fees, plus the driver/guide and the private format.
The value question is simple: does this cover enough high-impact sightseeing for you? In this case, yes for most people who want multiple Madeira highlights in one morning. You get:
- Scenic viewpoints at elevation (Pico dos Barcelos and Eira do Serrado)
- A town stop with local food culture potential (Camara de Lobos and poncha)
- A major cliff stop with a strong sense of place (Cabo Girão)
- A signature finale (Monte Toboggan, but extra)
The part you need to budget carefully is that the ride itself is separate. Since it’s listed as €35 per couple, your final cost depends on how the operator handles singles and couples. If you’re traveling as a pair, you can often calculate it more clearly. If you’re traveling solo, you’ll want to confirm how the fee applies.
My take: the tour price makes sense if you’re optimizing for convenience and direction. If you enjoy planning on your own and don’t care about private guiding, you might find lower-cost options. But if you want someone to handle steep roads, timing between stops, and the flow of viewpoints, the price starts to feel reasonable.
Weather, Timing, and How to Stay Flexible

This experience is outdoor-heavy at viewpoints and cliff areas, and the toboggan is weather-sensitive in real life. The good news is you can reduce stress with simple choices.
Bring layers. Morning can be breezy up high, and Cabo Girão can feel cooler than you expect. Wear shoes with solid grip. You’ll be stepping around miradouros and village streets.
Then, mentally separate the day into two parts:
- Part one: viewpoints and village atmosphere (these are still worth it even if the toboggan doesn’t happen)
- Part two: Monte Toboggan (the bonus, when it runs)
If you do end up without the toboggan due to weather or sold-out ride slots, the tour still gives you a full sightseeing loop. That’s the practical way to protect your vacation day.
Also keep your schedule calm. Don’t stack a hard appointment right after your tour ends. You’ll want breathing room for a smooth drop-off back to your hotel or ship.
Who This Tour Fits Best
This tour is a great fit if you want:
- A private format for a more relaxed, efficient sightseeing flow
- Multiple big Madeira sights in one half day
- A signature activity at the end, not just standing still for photos
It’s also a solid choice for people who are short on time, like first-time visitors in Funchal or cruise passengers who need high value per hour.
It’s less ideal if you hate waiting for viewpoints in breezy conditions or if you only want one specific activity. If Monte Toboggan is your only goal, build in the possibility that the ride might not happen on your day.
Good to know: most travelers can participate, and the minimum age is 3 years. That makes it workable for families, though the toboggan itself is obviously the real excitement.
Should You Book This Private Tour?
Yes, if you want a guided hit list that’s easy on your time and your legs. The combination of Pico dos Barcelos, Eira do Serrado, Camara de Lobos, and Cabo Girão gives you a rounded sense of Madeira, and the Monte Toboggan makes it feel like an experience instead of a checklist.
Book it with two expectations:
- Budget for the €35 Monte Toboggan ride fee per couple since it’s separate from the tour price.
- Stay flexible. Weather and availability can affect the ride, especially on busy cruise days.
If you’re the type who likes learning a bit about what you’re seeing and prefers someone else to handle the driving, this tour is a strong value. You’ll end your morning with views in your camera roll and a story that isn’t just about where you went.
FAQ
Is the Monte Toboggan ride included in the tour price?
No. The toboggan ride costs extra and is listed as €35 per couple.
How long is the tour?
It runs about 4 hours 30 minutes.
What time does the tour start?
The start time is 9:30am.
Does the tour offer pickup and drop-off?
Yes. It includes hotel pickup and drop-off, as well as port pickup and drop-off.
What language is the tour offered in?
The tour is offered in English.
Is this a private tour?
Yes. It’s private, and only your group participates.
What is the cancellation policy?
You can cancel for a full refund up to 24 hours before the experience start time. Free cancellation is available, and any changes within 24 hours of the start time aren’t accepted.
































